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Minhong estate

Among the several hundreds of enterprises settled in Minhang Economic Development Zone, which is one of the first economic development zones approved by the State Council, 1/3 are top 500 companies that are as well-known as ABB, Johnson & Johnson, Siemens, Saint Gobain, Michelin and so on. Through integration and reorganization, Minhang Economic Development Zone and Hongqiao Development Zone jointly form the brand new Minhong Group. As an investment subject of industrial park section of Shanghai Real Estate Group, Minhong Group began “business restart”, as well as explored transitional path of Shanghai industrial real estate to high-end value chains and innovation chains.

In 2016, Shanghai Land Minhong (Group) Co.(referred to as Minhong Group) set up the headquarter in new Hongqiao Mansion. It owned 4 storeys covering an area of 3400 sq meters. This time, overall office planning was designed by MATSU. Right before that, NeoBay, affiliated to Minhong Group, has already collaborated with MATSU to build an office for global innovation and entrepreneurship.

As for Minhong headquarter designing, MATSU took full advantage of public area to meet the demand of communication and collaboration. At the same time, the whole space, modern and simple, also appears steady and elegant, which perfectly matches Minhong’s corporate background and culture. Steadiness is a must for Minhong to continue the innovation.

Tips for uniting the space
Private space? Open space? Want to carry on collaboration, discussion or multi-conference? Lenco+ meets all your demands beautifully! All you have to do is to recombine them, and they will be at your service.

Minhong’s staff area is designed with Lenco+ series. For area close to the corridor, we use filing cabinets to partition the space and maintain privacy, as well as the easy storage. Some of the working area is equipped with desktop lateral display, which enables staff to control privacy degree freely. Through this, staff sense of ownership will be built and presented.

As for staff chair system, Stone series were adopted because this series provides interlock chassis, three levels of tilting and locking function, and other optional accessories such as lumbar support, head cushion and hanger.

No matter ordinary staff or managers, Lenco+ series cater to their demands with plenty of humanized allocation and incomparable flexibility. Lenco+ redefines manager’s position with easy but diversified combination, which removes barriers between staff and managers and build pleasant atmosphere in everyday office life.

Colorful Public Recreation Area
In pantry, we match Velax modularized sofa with clover irregular shaped tea tables, high and low. Blue VS Senior Ash, lemon yellow VS mustard green and light brown, these colors fill this room with vitality. Irregular shaped tea tables are expressing “breaking the routine”; flexible combinations of modularized sofa enable staff to make their own decision. In this inspiring space, innovation is maximized and inspiration progresses.

Invitation from the Landscape painting
VIP room shows business temperament though the clear-cut appearance of landscape sofa. This room features landscape designing , low-key but elegant, modest but steady.

Sofa legs splay, echoing the adduction of tea table legs, forming a picture of stilled vitality and showing steady confidence. When choosing the materials, we use wood and leather, expressing both nature and dignity. Our designers abandoned industrial style, instead, soft leather with plain weave is swathed by wooden framework, sending forth a kind of relief and relaxation.


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