Design Shanghai, a leading global design event in Asia with the purpose of incorporating art design into urban culture, and Matsu, a high-end office furniture brand with a mission of creating an inspiring work lifestyle, formed a strategic partnership again to trigger the splendid artistic spark.

After the successful partnership with Design Shanghai 2016, Matsu became the strategic partner of Design Shanghai 2017 again. At the event to be held in the next year, Matsu will present its new product Copenhagen workstation system, which carries a great vision of improving the work efficiency and office space happiness, trying to communicate the concept of happy office to the public.

Press conference before the event
On November 17, 2016, the press conference before the event, Design Shanghai 2017, was successfully held in Shanghai Xintiandi. At the conference, the media, famous architects and design celebrities gathered to celebrate the event. As the strategic partner of the press conference, Matsu created a high-end inspiring business negotiation space combining design aesthetics and creativity and an amazing fashion party atmosphere full of sense of modernism.

Design Shanghai 2017 Highlights Preview
Design Shanghai 2017 is to be held at Shanghai Exhibition Center during March 8-11, 2017, which will reveal the latest design trends before the Salone del Mobile. As a must-see event for the design geeks, Design Shanghai has been always popular since its inception. Particularly in 2016, it attracted a total of over 50,000 visitors during the 4 days, even creating a record of a 4-hour queue. It can be expected that Design Shanghai 2017 will be more successful.

Highlight 1: Adding Kitchen & Bath Design Pavilion and Office Furniture Pavilion. Three pavilions were set up in 2016, i.e. Contemporary Design Pavilion, Classic Design Pavilion and Limited Design Pavilion, and Design Shanghai 2017 will add another two pavilions, i.e. Kitchen & Bath Design Pavilion and Office Furniture Pavilion, which will attract 350 exhibitors from 25 countries and regions worldwide.

Highlight 2: Yang Design will release the China Design Trend Report 2017 during the event. Jamy Yang, founder of Yang Design, took the lead to reveal its initiative at Design Shanghai 2017: release of China Design Trend Report 2017. Meanwhile, it will further expand the Yang House Creature Program themed Creature with Time.

Highlight 3: Paying tribute to Zaha Hadid. In order to pay tribute to the deceased world-famous architect Zaha Hadid, each pavilion will specially exhibit a classic design piece of Zaha Hadid.

Highlight 4: The event will organize the Design Shanghai•Xintiandi Design Festival, which invites Song Tao, Hou Zhengguang and Du Xinyue for the curation and Shuhei Aoyama, Masayuki Kurokawa, Zhang Zhoujie and other designers at home and abroad to make interactive installations at respective areas of Xintiandi.

Design Shanghai 2017 will connect the whole Shanghai with design. In order to link the events at Shanghai Exhibition Center and Xintiandi, during the Event, the exhibition organizer and Xintiandi will arrange several exclusive buses to and from the main venue at Shanghai Exhibition Center and Shanghai Xintiandi during 13:00-21:00 each day, which cover multiple stops as design brand showrooms, museums, landmarks and Matsu Shanghai Creative Furniture Flagship Store, and the exhibition visitors can get on or off the buses at any stop.