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MTV Networks

Founded on August 1, 1981, MTV is a TV media organization affiliated to the U.S.-based Viacom Inc. The latest popular MV, yong VJ and news and entertainment programs about music are shown by MTV which enjoys great popularity among young audiences. MTV goes deep into 400 million households in 165 countries and regions in the world and becomes a global media well received by young people.

Dan Pearlman, a Germany-based creative company, redesigned MTV Networks’s headquarters in Berlin which is made up of a reception and rest area, a dining area, a meeting area and a leisure area. The redesigned offices help MTV Networks get free from the previous depressing and tedious atmosphere and recreate an exhilarating environment. All employees are satisfied with the new design.

As a seat brand selected by MTV Networks for a long time, MATSU’s partner Kusch+Co preserves pictures of the previous lobby, so we can see how office was reborn and turned from depressing brownish yellow color into a vibrant garden of white and green colors. The new lobby likes a symphony of spring breaking through the previous indoor soil.

Dan Pearlman shows its magic design techniques during the design and creates an “axis of inspiration” which is on the ground floor and traverses the southern and northern façades of the building. As the company’s “brand garden”, the spacious public lobby provides leisure chairs and armchairs where people can have a rest or get together at will. The lobby accommodates up to 250 employees and the chairs were designed by Prof. Luigi Colani for Kusch+Co in 1986. The standard VI image systems, e.g. logo and characters as well as dark brown, white and yellow corporate colors are still embodied in the design of interior colors and materials. Dan Pearlman creatively reinterprets these elements and applies them to the design of the reception area, lobby, café area as well as atrium and kitchen area. Various details jointly foster a leisure atmosphere of the “brand garden” in the atrium. Leaf patterns are introduced in the lobby, which look like luxuriant branches and leaves derived from an umbrella-shaped white abstract tree and are modest, elegant and full of energy, showing a brand new appearance.

Greater activity freedom, equal uniqueness and private rest area offer a better balance between work and life. Whether you have dinner in the kitchen, in the blue leisure area or under the atrium brand garden, you can freely spend every working day in a way that you like. You will certainly find figures of table tennis and foosball fans in the sports & rest room. The design of umbrella-shaped abstract tree and several unique seat groups is inspired by self-sufficient and independent “corporate” design.


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