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TOP TALK:What’s the trend of future office furniture market?

In 2018, MATSU worked with Young Bird Plan, the popular design platform, to organize “Matrix Contest on Modularized Mobile Office Furniture System”.This contest not only incorporates excellent works from all over the world but also helps to deepen the cooperation between the two famous brands, which further facilitates the signing of strategic cooperative agreement.

 

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Recently, Ye Chunxi, the founder of Young Bird Plan, visited MATSU flagship store.She and Mr. Cai Yanguo, the founder and President of MATSU, had an in-depth dialogue.

 

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Ye Chunxi: Top Three works are widely praised after they were released on YoungBirdPlan platform. Everyone is curious about MATSU’s plan for further cultivating Top Three works. Would you like to share your plan?


Cai Yanguo: Top Three works are really outstanding. They are pertinent to the subject as well as modern and impressive. They are of new ideas, and they are very unique in this market. We have been making adjustment for them when we received them, so as to develop them into products that are suitable to both Chinese market and global clients.


Now, we are going to communicate with designers to be make the works more completed and to give consumers a surprise.


Ye Chunxi: Mr. Cai, what’s your opinion on the trend of future office furniture market? How is the future like when we talk about Modularized Mobile Office Furniture System?

 

Cai Yanguo: With the development of mobile technologies and reform of management model, office space concept worldwide is changing too. Nomadic-People-style office is approaching and home-like office style is getting more popular among enterprises.

 

Modularization design is the solution to the ever-changing market by fulfilling the demands of flexible organizational structure. It also meets the demands of employees in various era. Of course, modularization design is the big trend for future office market.


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I believe for future office design trend, firstly, the relationship between enterprises and employees is no more the same as before. We will see more respect, convergence and common development! Secondly, employees not only focus on income but also care about the working environment where they live and work and where they will spend 1/3 of their life.

 

Employees start to think if the working environment is suitable for themselves. Enterprises start to consider if the working environment is friendly enough to employees in the aspects of atmosphere building, space planning, ergonomics and environmental protection; if the working space can deliver more care to employees is very important to retain talents. Office furniture is more than furniture but becomes a kind of corporate culture.

 

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In addition, the adoption of high-tech elements (sensor) is a new trend. Office furniture can more accurately help enterprises to improve working efficiency as well as understand working model of employees. For instance, to remind users of changing work postures and to automatically adjust the height of desktop.

  

Ye Chunxi: MATSU has been a player in this field for 20 years. At its beginning, MATSU was an agent for German products. Later, is has been dedicated to introducing technologies and independently developing new products. What’s the driving force for you to continuously upgrading yourself and the Company? As the Boss, would you please share with us some interesting experience and stories?

 

Cai Yanguo: In 1990s in China, we were still at a relatively low level of manufacturing. People’s knowledge for office was just one desk with four legs. MATSU cooperated with many German enterprises at its beginning and obtained authorized certificate for manufacturing, being the first office furniture manufacturer in China that introduced German design, technology and quality. We launched the “57” screen workstation in 1997 and the Bench open-style workstation in 2003. All the products of MATSU are leading the trend and bring an innovation reform to Chinese market.

 

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Office furniture is a special industry, especially the high-end part. Many foreign enterprises will think of European brands in the first place habitually. What we are going to do is to break the limited structure, to build a “high-end national brand” that belongs to China and to create more adaptable products.

 

With the deepening of design globalization, Made in China is transforming to Smart Manufacturing in China. In this process, MATSU has also made many transformative attempts in office style. unit&morse multi-functional workstation is going to be a big surprise.

 

Today, MATSU not only boasts DNA of mighty German-style industrial design but also persists in cultivating its ability in independent innovation and new product R&D. MATSU has been making intensive efforts steadfastly in developing superior manufacturing process and rigorous operation model, so as to maintain advanced performance of products and leading role of the brand.

 

Ye Chunxi: Is there any new big moves from MATSU in 2019? What are MATSU’s planning strategies and development goals in the next 5 years? Is there any deployment in E-Commerce field?

 

Cai Yanguo: MATSU participated in “Design Shanghai” in 2019 and pre-exhibited Unit, which received recognition from the entire industry. Unit also obtained the big award of “Design Shanghai Picks”. This May, we will organize grand new product launch to officially present original design products including Unit and Morse.


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Meanwhile, we are making deployment in new retail. We integrate E-Commerce Platform of Tmall and JD and offline showroom resource to provide office solutions for more clients. MATSU is accessible to anyone including big companies, start-ups and even individual companies.

 

Ye Chunxi: Facing fierce competition, MATSU has been selected by many globally well-known companies including AECOM (a Top 500 company) WPP (the biggest communication company), Microsoft, Facebook, BMW, Mercedes-Benz and Porsche to be the solution provider for them. As early as 2014, MATSU entered into strategic partnership with Alibaba. What do you think is the biggest strengths that attract them to cooperate with you? What solution most satisfied yourself in the past one year?

 

Cai Yanguo: MATSU’s space solutions are featured by perspectiveness, high quality and extreme designs. Many domestic and foreign clients fancy our solutions. MATSU, made in China, even outperforms some century-old international brands. Data shows that 60%-70% of projects each year come from regular clients. Excellent reputation brings not only strong performance but also new clients and new cooperation.

 

In the end of 2018, we won the bidding for the HQ office project of Porsche China. In this project, the proprietor, designer and provider are all companies with German design spirit. They pursue extreme design and superb quality and boast deeply-cultivated brand spirit and quality reputation. Their cooperation is not random. Their chemistry is generated by similar corporate culture.

 

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