Jingdong is the largest Chinese self-support E-business that accounts for half of Chinese B2C market. Food is God for people, so self-owned canteen is necessary for a healthy, innovative and characterized office environment.
Jingdong fully understands that a well-built canteen is what carries company’s love for employees in the most direct way. Space arrangement should manifest corporate culture and canteen design needs to break the rules and make some changes. Jingdong used bright-color matrix to build cozy atmosphere and heat employees with positive and shining colors.