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Roche Group(China)

For a global company like Roche Group, office space planning is particularly complicated. Planning for such spaces requires consideration of global visual identity (VI) consistency, compatibility with local cultural norms and issues such as mobility of people inside the company. Of course, a very high priority is given to the company’s global image, making simple, high-quality design a necessity that arises from thorough communication between the customer and the designers.

Following the unified design concept, the Roche building will incorporate clear lines and simple shapes in an elegant, yet functional structure. The open, vibrant interior creates a free and universally welcoming environment of an international company.

Sustainable Design
For the workstations and conference rooms that are essential for office space, the designers introduced natural light, creating a work environment that connects with the building’s natural surroundings. Interior glass partitions and open workstations help to create open views within the workspace. Also, the modular workstations can easily be adjusted to meet the needs of staff mobility, minimizing operational costs and maximizing the design’s sustainability.

This sustainability is carried over into furniture style in the space. When different furnishings serving unique purposes are combined in one space, the space can become visually chaotic. To create a more cohesive aesthetic, office furniture must retain a certain uniformity, while still being functionally effective enough to meet various needs. The M-pur system is capable of meeting both these needs. Through M-pur’s uniform structure, the requirements for staff workstations, executive workstations, and conference tables can be met by simply adjusting desktop shapes and sizes as well as various combination of accessories such as the combination of screens.

Another essential element for sustainable design is innovative technology. As we become more and more focused on the customized design of tangible products, we also need to pay increased attention to intangible elements, such as office lighting. Accordingly, for the Roche design, we used the cutting-edge NIMBUS LED lighting system. Originating in Europe, this system has become one of the world’s finest lighting technology products, generating a healthy light while saving energy, making for an environmentally friendly and sustainable office environment.

Elegant Tastes
We emphasize the importance of unified VI, while also bringing forth Roche’s elegant taste and awareness of style. In the senior managers’ rooms, RENZ Lane Executive Tables are set within minimalist interiors, creating a bold style statement.
Sofas of fine quality and consice design help to create simple and elegant interiors.

Simple But Efficient
Efficient communication is the basis for the stable growth of a modern enterprise, and conference is one of the most efficient ways to achieve efficient communication. So the focus of conference room design is to make it more efficient for communication. The KUSCH+CO Ona Visit Conference Chair and KUSCH+CO 2011 Conference Table featuring slim and smooth lines give the conference room a modernized and international look. The extraordinary quality expresses the consistent simplicity and elegance of Roche. Moreover, the flexibility of the furniture enables various possibilities of conference room that will fulfill the functions of conference, training and presentation.


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