H&H was established by two brothers. Hua Shan, one of them, was not from any famous ad major or company, nor has he been trained in any ad industry. Before he was involved in ad industry, he thought this field kind of “low”. It was this guy, who was major in automobile engine in university, who began to sell ad innovation after his graduation, taking his friend’s advice. He and his brother established H&H marketing consulting CO., LTD., providing general planning for enterprises. Hua Shan is mainly in charge of enterprise and brand strategy, while the younger Hua Nan is responsible for ad innovation. They perform their own roles individually, while being complemented by each other.
Been in operation for 14 years and having a company-owned office building on West Guangfu RD., Putuo Distr., Shanghai, this company colloaborated with high-end office furniture brand, MATSU, to create a three-layer high “innovation factory”. The inspiring office environment created by MATSU corresponds highly to infinite innovation that H&H pursues.
Space decides style
Time tells you what to do, space tells you how to do it. In a typical western-style restaurant, ladies stay with the lovers, wearing dress; on beach, people wear hot swimsuit to show off the beautiful figure; during cubicles, staff work hard; in the comfortable and open office space, in H&H innovation factory, “idea masters”join together to make immediate communication and swift decisions for more super-innovative ideas and miraculous strategies.
The whole space of H&H mainly adopts simple and blank-leaving designing solution. With minimum sight line blocking in the space, the color of black, white and grey are used as much as they can be to reduce sight line focus. Meanwhile, pure red and dark red are also used when choosing furniture to inspire the motivation and passion.
Everything belongs to one
H&H’s focus is everything belongs to one, including marketing strategy, brand strategy, production development, brand designing, package designing, ad innovation etc. it’s their essence to cover all these steps in one team and system. Only by this kind of integration will the marketing team and supporting team and ad implementation be highly in line. We can get the best of it.
MATSU provides whole solutions for office space, including interior design, space planning and furniture design and producing etc. A whole solutioncombines interior design and furniture harmoniously, not only how they look like, but also how they perform functions(such as the management of strong and weak current and routing)
Large pieces of French window are used, without blocking. Bright and open space comfort our mood when working.
Black leather sofa with steeled legs and Zebra wood tea table with steeled legs syncretize with French windows, which creates a stable and elegant atmosphere and demonstrates the company’s perseverance and genius.
The information table in the center integrates metal stairs, art ceiling lamp, zigzag bar counter.A sense of high storeyis delivered by raised platform and high floor, which attracts visitors to be involved in this art space. Uni_verso wooden legged bar chairs from MATSU’s partner strike powerful echoes with wooden floors and bar counter.
Conference rooms of all sizes continue to use blank and white style. White table top and transparent background reduce delivery of useless information. It is the effectiveness of communication that the conference rooms’ spirit expresses.
Open working seats not only strengthen close communication within staff but also use minimum materials to have maximum value. Ergonomic July office chair can be adjusted according to different users (adjustable armchair height and liftable chair height), which helps staff to save energy when giving play to their wisdom.
Leisure and working integrated, the colorful leisure space is for staff, after tired work, to meet with each other, have more talks shared and encounter with inspiration. It’s also the energy station for work and share.
It’s a flexible space without redundant space blocking. Using simplest color combination and streamline function, this space is full of diversified change and integration, giving itself infinite possibility, which is the feature of office modernization. When making some change, they use basic elements to deliver and activate idea and innovation, which creates new inspiration and value.