Da a is where heavy-duty mechanical industry meets design. In this alternative to mass production, designers and Italian industrial  know-how face a new challenge: making home furnishings using the tools and know-how normally used to make buckets, arms and frames for earth moving machinery.

"Da a" means from - to in ltalian: a change of status. Just as water takes on ever-new forms in reaction to changes in temperature, a process intended for making monolithic mechanical components generates a new vision of design inspired by dialogue with architects. The strength and the challenge of this a blank page representing complete creative freedom. There can be no comparison with previous experiences, no references to predefined styles, permitting the perfect balance between individual designers' personality and the idea Da a is intended to express and convey.