From September 18 to 21, 2025, MATSU will appear at Design Shenzhen 2025 (Booth: 7B23) with the theme "Eastern ABW (Activity Based Working)." Through three immersive functional exhibition zones—Wild Camp Community (multifunctional social area & personal workstation), Fun Playground (casual collaboration area), and Terrocore Zone (executive area)—the brand will comprehensively showcase the evolution and innovation of ecological nomadic office. Drawing on the traditional nomadic wisdom of the Tibetan Plateau as the spatial narrative thread, the exhibition integrates natural ecology, modern technology, and human-centric care to redefine the future of work, where freedom, collaboration, and efficiency coexist. The event will debut the upgraded "Ecological Nomadic" product series, including the newly designed Pilota nomadic chair and the flagship Y-MECHA from the Primordial Era collection.

Spatial Concept: From Grassland to City—A Contemporary Interpretation of Nomadic Spirit.

The MATSU exhibition area follows a "nomadic journey" spatial flow, correlating the ecological cycle of the Tibetan Plateau with modern office behaviors to create a free-flowing, inspiration-driven ABW environment.

Wild Camp Community
Multifunctional Social Area & Personal Workstation

Centered around the symbolic canopy, this zone embodies the spirit of tent living among nomadic tribes who follow the grasslands. Modular Longchan sofas and the LINK combination system form an open yet warm enclosed area, complemented by Coffee bean chairs and side tables to foster a community atmosphere that encourages both gathering and dispersal. Rest installations covered with yak wool weaving materials not only reflect the ecological material concept but also make users feel as if they are under the starry sky of the grasslands, shedding urban stress and expanding the boundaries of thought and communication in a breathable space.

Multifunctional composite scenarios are arranged throughout: The Flomo Labcase manual height-adjustable desk can quickly switch to a focused thinking space, accommodating different heights and working postures; the electric small satellite supports flexible communication whether standing or sitting; and DadaWork enables the creation of a professional office atmosphere anytime, anywhere, achieving a seamless transition from socializing to efficient work.

Fun Playground
Casual Collaboration Area

Breaking away from the fixed-desk model of traditional offices, this zone emphasizes multi-posture collaboration such as standing, leaning, and moving. Modular products like the Xbrick multifunctional entertainment table, Flomolabcase, and DadaWork are flexibly combined with a multimedia TV wall and bar-style negotiation setup to create a relaxed and free interactive environment. Here, 2-3 people can form collaborative nodes at any time, sparking impromptu creativity and in-depth conversations over wine or coffee.

Terrocore Zone
Executive Area

Echoing the raw ecological power of the Tibetan Plateau, this zone combines cool metals, wild wood grains, yak leather, and fingerprint-resistant glass to shape an administrative office scene that balances wildness and precision. Products such as the Y-MECHA office system, JULY desk, Mesh light, and langchan sofa collectively create a "hardcore ecological field" that inspires decision-making and showcases leadership. Cables are hidden within material interweavings, and functionality is embedded in aesthetics, interpreting MATSU’s consistent philosophy of "vanishing design."